This weekend I binged watched a TV series where fashion designers compete to create something couture (high end, elegant designed fashion outfit) and something wearable. These outfits have to meet the criteria of the competition. The highlight of episode was the fashion show, followed by the critique from an industry professionals. In order to stand out from the competition, each designer has to make progressive improvements each time they compete. Interestingly, some contestants refuse to adapt their style to meet the competition’s criteria. This raises a thought-provoking question: Could web designers, like these contestants also be so married to their style that they overlook the design thinking process needed for inclusive and accessible design?
Much like the meticulous process of selecting materials for a couture fashion show, a UX/UI designers are tasked with creating captivating digital experiences that convey a unique style and tone. The analogy between couture fashion and web design is more profound than one might think. Both demand a keen eye for aesthetics and a deep understanding of the target audience. In the realm of web design, achieving this balance becomes even more complex when considering accessibility. In this article, I draw inspiration from the world of couture fashion to explore how designers can strike the perfect balance between creativity and accessibility in their web design endeavors.
The Couture Approach: Balancing Creativity and Elegance
Couture fashion epitomizes high-end, artistic design. Designers painstakingly select fabrics, colors, and textures to create distinct looks that convey a certain style and mood. Just as a couturier crafts a masterpiece while adhering to specific design principles, web designers can create visually stunning websites without compromising accessibility.
Creative Font Selection
I decided to focus on fonts because it’s a vital part of of web design (and print design). I would also like to add that I detest “Roman Times” to the core. Willy-nilly use of old, archaic hard to read fonts, speaks volumes.
In both fashion and web design, materials are essential for conveying a particular aesthetic. Similarly, fonts play a critical role in setting the tone of a website. While designers might be tempted to use intricate or avant-garde fonts to express their creativity, it’s crucial to ensure readability for all users. Just as a couture designer selects fabrics that resonate with their theme, web designers can choose fonts that are stylish yet easy to read, enhancing the overall user experience.
Here are some important things to consider
- Legibility First: Just as couture fashion prioritizes the quality of materials, web designers should prioritize legibility. Opt for fonts that are clear and can be read across devices with ease.
- Stylish Elegance: It’s possible to select fonts that are both modern and elegant while maintaining accessibility. Fonts like “Roboto,” “Montserrat,” or “Lato” strike a balance between sophistication and readability.
- Contrast and Colors: Similar to fashion’s interplay of colors, ensure sufficient contrast between text and background for easy visibility. This is particularly important for users with visual impairments.
- Alternative Textures: Just as couture designers consider alternative textures to visualize their bold concepts and make them come to life, UX/UI designers should provide alternative text for images. This helps users with visual impairments understand the content even if they can’t see the visuals.
- User Testing: Involve users with disabilities in the design process to gather insights and feedback. This ensures that your creative design remains inclusive.
Empowering Accessibility through Creativity
Creativity and accessibility need not be opposing forces. Just as couture fashion married artistry and wearability in the TV series to make it access to a larger consumer base, web designers can blend creativity with usability. Embrace accessible design as an opportunity to explore innovative solutions that cater to a wider audience, just as couture fashion’s intricate designs are cherished by a diverse clientele.
Conclusion
I came to web design with a strong visual arts background. I studied architecture, fine arts and at the age of 19, went to Chicago to become a model. Creative, inspirational innovative avant guard design has always been a part of my DNA however, in recent years, after meeting an internet savvy blind friend, I became more open to the vital importance of inclusive design. It made me realized the need to bridge the gaps between aesthetics and inclusivity which has become my design ethos.
